Arval Luxembourg, a major player in the operational leasing market for vehicles in Luxembourg, is bolstering its activity in the Corporate Social Responsibility (CSR) domain by supporting Reforest'Action, a social enterprise whose main mission is to promote and support forests.
In this context, after planting 10,000 trees in the 2020–2021 season, Arval is committing to plant one tree in Luxembourg for each electric vehicle leased.
Growing concerns about climate change have put sustainability at the heart of CSR strategies across the globe. Arval’s major CSR ambitions for 2025 are integrated into its Arval Beyond strategic plan: to have 700,000 electric vehicles in its fleet (or 35% of its global fleet).
It is why Arval has launched an international tree-planting project in all the countries where the company has a presence.
Arval Luxembourg has decided to be part of this project, which consists of planting a tree for each electric vehicle that is leased (electric and hybrid). The project is an excellent opportunity to act to protect forests and to commit to biodiversity preservation, while promoting the adoption of electric vehicles.
"In line with our commitment to remain an innovative player in the Luxembourg market, this measure illustrates more than ever our local connection and our commitment to support our customers in their energy transition strategy," said Véronique Bourgois, Managing Director of Arval Luxembourg.
*Electric and hybrid